Dr CHOY Monica
Head of Department
Head of Department
Teaching Areas
ACADEMIC QUALIFICATIONS
Doctor of Business Administration, The University of Newcastle, Australia |
MSc in Hotel and Tourism Management, The Hong Kong Polytechnic University |
Master of Business Administration, The University of Sydney and The University of New South Wales, Australia |
Bachelor of Commerce (Management & Marketing), Curtin University of Technology, Australia |
Japanese-Language Proficiency Test Level 1, Inter-Cultural Institute of Japan |
PROFESSIONAL QUALIFICATIONS AND MEMBERSHIPS
高端服務業技能人才培訓專家 - 珠海市人力資源和社會保障局職工教育和職業培訓協會 (2012 – 2014) |
國家旅遊咨詢師 - 中華人民共和國國家勞動及社會保障部 |
國家高級企業培訓師 - 中華人民共和國國家勞動及社會保障部 |
Certified Hospitality Educator (CHE), American Hotel & Motel Association, designated in Apr, 2004 |
Chartered Marketer, UK - The Chartered Institute of Marketing, designated in Oct, 2003 |
Registered Outbound Tour Escort – Travel Industry Council of Hong Kong, designated in 1999 |
EMPLOYMENT
Head of Department, Department of Hospitality and Business Management Technological and Higher Education Institute of Hong Kong |
Teaching Fellow, Faculty of Management and Hospitality Technological and Higher Education Institute of Hong Kong |
Part-time teaching staff for various local and overseas universities and professional institutes (specialized in Tourism & Hospitality, Business and Japanese-related subjects) |
Guest Host for radio programme《旅遊百事通》, (Travel Specialist) – 24 episodes Commercial Radio |
Director of Agency Development, Uniglobe Travel (China Region) |
Instructor I, The Hong Kong Institute of Education |
Senior Manager, Media & Marketing Ltd. |
Marketing & Business Development Manager, HYFCO Travel Agency Ltd. |
Travel Consultant (Japanese Section), Thomas Cook Travel Services (HK) Ltd. |
Assistant Sales Manager, T & F Development Ltd. |
Makiya & Co. Ltd., Japan |
Tour coordinator (Foreign Tourist Division), HYFCO Travel Agency Ltd. |
FELLOWSHIPS AND VISITING APPOINTMENTS
2024 - 2027 | 客座教授暨產業鏈合作研究院特邀研究員 廣州東華職業學院 Visiting Professor and Invited Researcher Guangzhou Donghua Vocational College |
SELECTED COMMUNITY SERVICES
2023 – Present | Chairlady of Organizing Committee Professional Trainer Vocational Skills Competition (Guangdong-Hong Kong-Macao Greater Bay Area) (第一屆粵港澳培訓師職業技能大賽組委會主任) |
2023 - Present | Member of Advisory Committee China Vocational Competency Committee under Association for Student Employment , PRC (中華人民共和國高校畢業生就業協會核心能力分會顧問) |
2023 | Member of the International Programme Committee International Conference on Engaged Learning & Innovative Teaching in Higher Education, Hong Kong, 15-17 Nov 2023 |
2023 - 2025 | Member of Hotel, Catering and Tourism Training Board (HOTB) Vocational Training Council (VTC) |
2022 - 2024 | Professional Consultant for Courses Travel Industry Council of Hong Kong (TIC) |
2022 - 2023 | Appeal Board member of the Train the Trainer Course Travel Industry Council of Hong Kong (TIC) |
2021 - 2024 |
Member of Advisory Board Lingnan University, LIFE |
2021 - 2026 |
External Examiner of Bachelor of Business Administration (Honours) Saint Francis University |
2019 - 2021 |
External Examiner Lingnan University, LIFE |
2016 - 2027 |
Specialist (Business and Management/ Services/ Languages and Related Studies) The Hong Kong Council for Accreditation of Academic and Vocational Qualifications (HKCAAVQ) |
2013 - 2014 |
Course Developer Caritas Community and Higher Education Service |
2013 - 2014 |
External Course Vetter Hong Kong Nang Yan College of Higher Education |
2010 - 2011 |
External Examiner YMCA College of Continuing Education |
2008 - Present |
Technical Advisor (Tourism) Employees Retraining Board (ERB) |
2008 - 2018 |
External Examiner – Department of Business and Hospitality Management Caritas Bianchi College of Careers |
SELECTED CORPORATE TRAINING AND CONSULTANCY PROJECTS
2024 |
Hampton by Hilton Shenzhen consultancy project on providing strategic marketing recommendations and suggest pricing strategies |
8 Nov, 2023 |
Guest Speaker for Kenya Tourism Board (KTB) on “ Post-Covid-19 Travel intentions to Kenya among Hongkongers: Determinants affecting recommendations of travel products in Kenya by travel agencies” |
14 Oct, 2022 |
Speaker for Compass Group (FTSE 100 Index/Fortune Global 500 company) on Expectations of Gen - Z and Millennial Talent |
2021 |
Trainer for Consultancy Project in “Professional Chauffeur Services” and “Table settings and etiquette for tea ladies “, Nan Fung Development |
2018 |
Speaker for Grandiose World on “求職面試全攻略” |
2018 |
Speaker for Kowloon Women’s Organizations Federations and Women’s Commission on Travel Savvy in the 21st Century |
2018 |
Member of Program Committee for International Conference on Economics, Management and Social Sciences (ICEMSS), Dec, 15-17, Xian, China |
11-14 Jan, 2016 |
Trainer for Consultancy Project in "Improving Customer Experiences" and "Understanding Customer Relationship and Selling" for executives and middle managers, The Peninsula Hotel, Shanghai, PRC |
2014 |
Project Leader, Consultancy for Employee Induction & Orientation Kits, The Hong Kong Jockey Club |
18 Jun, 2014 |
Trainer for Consultancy Project in "Complaint Handling Skills", China Resources Group |
25 Sep, 2012 |
Trainer for Consultancy Project in "Customer Services and Staff Etiquette & Manners in Hospitality", Kingward International Hotel, Zhuhai, PRC |
13 Sep, 2009 |
Trainer for Consultancy Project in "International Business Etiquette" for middle management, ICBC Beijing Head office |
2007 |
Project Leader, Consultancy for Financial & Management Information System, CLP Group |
22-24 Feb, 2006 |
Trainer for Consultancy Project in "Making Good Things Happen", China Youth Travel Service Shanghai |
SELECTED PUBLICATIONS
JOURNAL ARTICLE AND BOOK CHAPTER
CONFERENCE PAPER
MEDIA MENTIONS
Guest speaker of Metro Broadcast program 學無止境 on 27 Feb 2024
Interviewed by Next Media Group about job interview and workplace communication skills
Co-host of Commercial Radio Programme《旅遊百事通》(Travel Specialist) in 2006 to 2007– 24 episodes
RESEARCH GRANTS
2023 - 2024 |
The construction of workplace identities in a turbulent post-colonial context: the case of Hong Kong under Chinese rule (Co-Investigator) by the BA/Leverhulme Small Research Grants (Under Review) |
2023 - 2024 |
Engaged Learning and Innovative Teaching in Higher Education (Co-Investigator) – HK$282,080 by the Inter-Institutional Development Scheme (IIDS) of Research Grants Council (RGC) (2023/24 round) (Under review) |
2021 - 2023 |
Identifying supply and demand gaps that influence employability and sustainability in the hospitality industry (Principal Investigator) – funded HK$ 504,867 by Competitive Research Funding Schemes of Research Grants Council (RGC) |
2017 - 2018 |
Tourism in the Asia-Africa nexus: A critical examination of a neglected domain (Principal Investigator) - funded HK$90,000 by THEi Seed Grant |