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Department of Hospitality Management

Academic Staff


Doctor of Business Administration, The University of Newcastle, Australia
MSc in Hotel and Tourism Management, The Hong Kong Polytechnic University

Master of Business Administration, The University of Sydney and The University of New South Wales, Australia

Bachelor of Commerce (Management & Marketing), Curtin University of Technology, Australia

Japanese-Language Proficiency Test Level 1, Inter-Cultural Institute of Japan


高端服務業技能人才培訓專家 - 珠海市人力資源和社會保障局職工教育和職業培訓協會 (2012 – 2014)

國家旅遊咨詢師 - 中華人民共和國國家勞動及社會保障部
國家高級企業培訓師 - 中華人民共和國國家勞動及社會保障部

Certified Hospitality Educator (CHE), American Hotel & Motel Association, designated in Apr, 2004

Chartered Marketer, UK - The Chartered Institute of Marketing, designated in Oct, 2003

Registered Outbound Tour Escort – Travel Industry Council of Hong Kong, designated in 1999


Assistant Professor, Faculty of Management and Hospitality, THEi

Teaching Fellow, Faculty of Management and Hospitality, THEi

Part-time teaching staff for various local and overseas universities and professional institutes (specialized in Tourism & Hospitality, Business and Japanese-related subjects)

Guest Host for radio programme《旅遊百事通》, (Travel Specialist) – 24 episodes Commercial Radio

Director of Agency Development, Uniglobe Travel (China Region)

Instructor I, The Hong Kong Institute of Education

Senior Manager, Media & Marketing Ltd.

Marketing & Business Development Manager, HYFCO Travel Agency Ltd.

Travel Consultant (Japanese Section), Thomas Cook Travel Services (HK) Ltd.

Assistant Sales Manager, T & F Development Ltd.

Makiya & Co. Ltd., Japan

Tour coordinator (Foreign Tourist Division), HYFCO Travel Agency Ltd.


2021 - 2024

Member of Advisory Board

Lingnan University,  LIFE

2021 - 2023

External Examiner of Bachelor of Business Administration (Honours)

Caritas Institute of Higher Education
2019 - 2021

External Examiner

Lingnan University, LIFE
2016 - Present

Specialist (Business and Management/ Services/ Languages and Related Studies)

The Hong Kong Council for Accreditation of Academic and Vocational Qualifications (HKCAAVQ)

2013 - 2014

Course Developer

Caritas Community and Higher Education Service

2013 - 2014

External Course Vetter

Hong Kong Nang Yan College of Higher Education

2010 - 2011

External Examiner

YMCA College of Continuing Education

2008 - Present

Technical Advisor (Tourism)

Employees Retraining Board (ERB)

2008 - 2018

External Examiner – Department of Business and Hospitality Management

Caritas Bianchi College of Careers


11-14 Jan, 2016

Trainer for Consultancy Project in "Improving Customer Experiences" and "Understanding Customer Relationship and Selling" for executives and middle managers, The Peninsula Hotel, Shanghai, PRC 


Project Leader, Consultancy for Employee Induction & Orientation Kits, The Hong Kong Jockey Club

18 Jun, 2014

Trainer for Consultancy Project in "Complaint Handling Skills", China Resources Group

25 Sep, 2012

Trainer for Consultancy Project in "Customer Services and Staff Etiquette & Manners in Hospitality", Kingward International Hotel, Zhuhai, PRC

13 Sep, 2009

Trainer for Consultancy Project in "International Business Etiquette" for middle management, ICBC Beijing Head office


Project Leader, Consultancy for Financial & Management Information System, CLP Group

22-24 Feb, 2006

Trainer for Consultancy Project in "Making Good Things Happen", China Youth Travel Service Shanghai



2021 - 2023  

Identifying supply and demand gaps that influence employability and sustainability in the hospitality industry (Principal Investigator) – funded HK$ 504,867 by Competitive Research Funding Schemes of Research Grants Council (RGC)

2017 - 2018

Tourism in the Asia-Africa nexus: A critical examination of a neglected domain (Principal Investigator) - funded HK$90,000 by THEi Seed Grant


  • Choy, M. W.C.,  & Yeung, A. S. (2022). Cognitive and affective academic self-concepts: Which predicts vocational education students’ career choice?   International Journal of Educational Research Open,  3 (2022) 100123. 
  • Choy, M. W.C., Cheng, J., & Yu, K. (2021).  Evaluating the environmental sustainability strategies of the housekeeping department: The case of an international hotel chain in Hong Kong. Tourism Critiques: Practice and Theory,   2(1), 115-132.
  • Choy, M. W.C.,   & Kamoche, K.  (2021).  Identifying stabilizing and destabilizing factors of job change: a qualitative study of employee retention in the Hong Kong travel agency industry, Current Issues in Tourism, 24(10), 1375-1388.
  • Choy, M. W.C., & Kamoche, K. (2021). Factors influencing recommendation of sub-Saharan Africa travel products: A Hong Kong-Kenya importance-performance analysis. Tourism Economic
  • Choy, W.C., & Kamoche, K. (2019). Asia-Africa tourism: The perspective of Hong Kong travel agencies, Africa Research Group (ARG) International Conference, Sep 4-6, Ningbo, China
  • Kwan, H. Y., & Choy, W. C. (2019). Assessing the Influences of Vietnam Hotel Service Quality on Customer Retention through SERVQUAL: Hong Kong Outbound Travellers’ Perspectives, THEi International Conference on Applied Education, Technology and Innovation (THEi AETI 2019) Education, April 16-18, Hong KongEndeavour Merit Award
  • Choy, W.C., & Kamoche, K. (2018). Applying importance-performance analysis to East Africa as a travel destination,  International Conference on Economics, Management and Social Sciences (ICEMSS), Dec,  15-17,  Xian, China 
  • Choy, Monica W.C., & Kamoche, K.  (2017). Toward China-Africa tourism in the context of a new economic engagement. Pannon Management Review, 6 (3-4), 111-124.
  • Kamoche, K., & Choy, W.C. (2017). China-Africa tourism: Toward a research agenda, Africa Research Group Conference, August 29-31, Mauritius.  
  • Choy, W. C. & Kamoche, K. (2017). Toward China-Africa Tourism in the context of a new economic engagement, Sustaining Sustainabilities - Tourism 2017, Cultural Capital Conference, 3 to 6 May 2017, Veszprém, Hungary. Best Paper Award 
  • Choy, W. C. (2016). Employee turnover in the Hong Kong travel agency: Perceptual differences between managers and customer contact staff, European Academy of Management (EURAM) Conference and Doctoral Colloquium 2016, May 29-June 4, Paris, France
  • Choy, W. C. (2016). Effective techniques with employess' minds and hearts: Ways to minimise staff turnover rate. China Staff. 23(5), 26-31
  • Choy, W. C. (2016). Employee turnover in the Hong Kong travel agency: Perceptual differences between managers and customer contact staff. (Doctoral Dissertation). University of Newcastle, Australia
  • Choy, W. C. (2013). Teaching strategies and experience for vocational education and training in Hong Kong. China Skilled Talent Training and Education Conference, December 20-22, Zhongshan, China


  • International Journal of Contemporary Hospitality Management

  • Tourism Management


  • Human Resource issues in tourism and hospitality industry
  • Customer relationship management
  • Destination management

  • Sustainability management