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  • Public Relations and Advertising
  • Communication Theory
  • Design Thinking and Creativity
  • Strategic Management



Ph.D. in Communication (Specialization in Media, Culture and Communication), The Macau University of Science and Technology, Macau


M.A. in Global Communication, The Chinese University of Hong Kong, Hong Kong,

2004 B.A. in English, Mudanjiang Normal University, Mudanjiang


9/2022 - present Adjunct Professor, Columbia International University, USA
9/2019 - 8/2022

Assistant Professor, Department of Business Administration

College of Global Talents, Beijing Institute of Technology

9/2018 - 12/2018

Senior Lecturer (part-time), Department of Business Administration

Hong Kong Shue Yan University

9/2016 - 12/2017

Senior Lecturer (part-time), Faculty of International Tourism and Management

The City University of Macau 

9/2016 - 12/2017 Senior Lecturer (part-time), Faculty of Humanities and Arts, The Macau University of Science and Technology, Macau
2/2010 - 8/2016 Senior Lecturer, Program of Public Relations and Advertising, Beijing Normal University-Hong Kong Baptist University United International College (UIC), Zhuhai, China
1/2009 - 1/2010

Media Relations Executive

Hong Kong Trade Development Council (HKTDC)

3/2005 - 8/2007 TOEFL & IELTS Senior Lecturer, Global Education & Technology Group


2023 IB Certificate in Teaching and Learning
2022 The Certificate of Completion: The 7 Habits of Highly Effective People, 2022
2014 Higher Education Lecturer Certificate in Public Relations
2011 Higher Education Teacher Certificate in Communication



Two bronze prizes and three excellence prizes, Asia Pacific Chinese Public Relations Awards and Convention

2015 First prize winner, the 5th Public Relations Campaign Competition of Chinese University Students


2019 - 2022 Academic Committee Member, College of Global Talents, Beijing Institute of Technology, Zhuhai (BITZH)
2010 - 2016 Academic Committee Member, Beijing Normal University-Hong Kong Baptist University United International College (UIC)
2014     Principle Researcher, the film-watching behaviour among the 80th and 90th generation research project supported by China Film Museum
2012 Reviewer, the book Writing for Public Relations: Connecting in English Worldwide written by Ahrlene A. Flowers, Global and published by Routledge


  • Strategic Communication Management
  • Innovation and Creation in Business
  • Design Thinking and Creativity


  • Wen, S., Qian, C., Peng, K. Z., Zhang, L., & Zhang, K. (2023). The Role of Guanxi in the Employment Relationship in China: An Exploratory Study [Unpublished manuscript].
  • Qian Chao (2023) Where does art intersect with public relations? - Starting with ChatGPT, Midjourney, and Art Basel in Hong Kong. International Public Relations.
  • Qian Chao. (2018). The Field Involving Artists and Art Galleries in the 2018 Hong Kong Art Basel, International Public Relations, 4:80 – 82.
  • Qian Chao. (2017). The Disappearance of Art, the Abundance of Commercial Goods, Has artists died? Public Relations World, 403: 23-27.
  • Qian Chao. (2014). The Crisis of Chinese Herbal Tea Brand Wang Lao Ji. International Public Relations, 56:82-83.
  • Qian Chao. (2013). The CEO Brand Mr. Luo Yong Hao: Craftsmanship. International Public Relations, 53: 59-60.