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Funding of HKD360,000 Obtained for Teaching Grant: Establishment of Communities of Practice (CoPS)

Industry Collaborations

Assistant Professor, Dr Liane LEE from Bachelor of Arts (Honours) in Public Relations and Management programme with a group of PR and Advertising teaching colleagues from HKBU, IVE, HKBU CIE, CUSCS have been awarded HKD360,000 funding for the establishment of a Communities of Practice (CoPS) with a theme of: “Enhancing Teaching and Learning of Advertising and Public Relations in the Digital Era”.


Despite the difficult conditions due to COVID-19, a mixed onsite/offsite meeting was held to discuss the best practice for both PR and Advertising topics on 8th February 2020. Dr Liane LEE will conduct a sharing of best practice videotaping session on 21st February 2020 with President of Hong Kong Public Relations Professionals' Association Limited, Ms Ruby WAN on the topic of Social Listening.