黃潔賢女士
特任導師
教學人員
TEACHING AREAS
- Advertising and Marketing Principles
- Effective Branding and Consumer Behaviour
- Design Thinking
- PR and Event Planning
- Copywriting
- Design Studio
QUALIFICATIONS
| Award title (Discipline(s)), Institution, City, State, Country |
|
Master of Business Administration, The University of Hong Kong |
|
BBA (Hons) in Marketing, City University of Hong Kong |
EMPLOYMENT
|
Position, Office/Unit/Section/School/Department/Faculty, Institution, City, State, Country |
|
Teaching Fellow, Technological and Higher Education Institute of Hong Kong |
|
Marketing Manager, Forevermark Hong Kong – DeBeers Group |
|
Product Manager, ESTĒE LAUDER (H.K.) LTD |
|
Assistant Marketing Manager, Advertising Department, FANCL |
|
Assistant Product Manager, shu uemura Hong Kong, L’ORÉAL HONG KONG LTD |
PROFESSIONAL QUALIFICATIONS
Member, Hong Kong Institute of Marketing (HKIM)
RESEARCH PUBLICATIONS AND PRESENTATIONS
- Presented at The AETI 2019 Conference: Learning Outcomes of Design-streamed Students and Management-streamed Students in A Combined Design Thinking Class.
- Presented at The Asian Conference on Education 2018: Academic research in vocationally-oriented higher education: Perspectives from teaching staff, proceedings listed on The Asian Conference on Education 2018: Official Conference Proceedings, pp. 477-487.