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Innovative and Information Technology Programmes

Academic Staff

Mr CHAN Wing Tai, Danny

Part-time Lecturer


Multiple awards winner, Danny started his craft as copywriter in HK. Throughout 25 years, he has been the Chief Creative Officer at DDB China and ECD Wunderman China before founding 123 Jump as an innovation company at 2016. He has been elected as Campaign Asia Digital A-list in China for two years in a row, representing the top 50 digital leaders. He is also a speaker at TEDxLujiazui annual event and lecturing in Universities across Hong Kong and China.


2018 Portfolio Night Shanghai
2017 17PR Awards Shanghai, Grand Jury​
2016 Long Xi Young Creative Awards West China​
2016 Lisbon Advertising Festival, Grand Jury​
2016 One Show China Creative Awards​
2015 Portfolio Night Beijing​
2015 China 4A Creative Awards​
2013 Portfolio Night Beijing​
2013 Long Xi Young Creative Awards North China​​
2009 Portfolio Night Beijing​
2004 China Great Wall Young Creative Awards​


Universities at HK / China

  • Shantou University
  • Public Lecture “Is creativity dead in digital media era?”
  • Shantou University, School of Journalism & Communication
  • “Account Management in Everything”
  • “Understanding Business Model of Clients”
  • Chinese University of HK, International Summer School
  • “One Nation Three Companies”
  • Chinese University of HK, Business School
  • “Now is the Best Time Now is the Worst Time”
  • THEi Hong Kong, Faculty of Design & Environment
  • “The Realities & Difficulties for Digital Marketing in China”
  • Open University of HK, School of Communication
  • “How to think like Adman?”
  • Poly University of HK, School of Design
  • “Asia Advertising”

Agency Training

  • DDB Beijing | Shanghai | Guangzhou
  • Future Bernbach Internship Training & Workshop
  • Ogilvy Shanghai Master Class
  • “The Fat Chance of being a TEDx Speaker”
  • Wunderman Beijing | Guangzhou | Creative Departmental Training
  • “Pitching, what for?” “Global Cases Sharing: What’re the latest trends?”
  • Publicis Beijing
  • “How to be a creative director?” “Cookbook on Social Media”
  • Wunderman Beijing | Guangzhou
  • “Bold / Italics / Underline creativity” “Ways of Thinking”
  • “What is big idea?” “Global Cases Sharing: What’re the latest trends?”
  • “How to win in competition?”
  • TBWA Beijing
  • “What’s an ad today?” “Engaging is 365 days work”
  • “What is SWAT?” “Advertising 101”
  • “What’s an ad today, after a year?”


  • Part-time Lecturer, Faculty of Design & Environment, Bachelor of Arts (Hon) in Advertising, “Design Studio” for Year 4 with 6 credits
  • Part-time Lecturer, Bachelor of Science (Hon) in Multimedia Technology and Innovation, “Creativity & Innovation” for Year 3 with 3 credits



  • Creative Campaign
  • Creative Thinking Methodologies
  • Digital Marketing Campaign
  • Mastering Social Media
  • Innovation Workshops​


  • Copywriting Craftsmanship
  • Digital Creative Craft​