Dr CHEUNG Pun Sin, Benson
Dr. Cheung was born in Hong Kong and educated in UK. He is a tri-role professional: graphic design consultant, advertising firm owner, lecturer/education advisor. He holds a Doctor of Philosophy degree from the School of Design, The Hong Kong Polytechnic University, a Master’s degree with distinction in design education from the Middlesex University, UK, and a BA (Hons) degree from the Bristol Polytechnic, UK. He started his career in 1988 in a 4As advertising agency in Hong Kong, and later established his own advertising and design company in 1993. Since 2005, he became a visiting lecturer of The Hong Kong University SPACE, The Middlesex University (Hong Kong) and The Hong Kong Polytechnic University. In the beginning of 2017, he has taken the role as an Associate Professor and the Programme Leader of BA(Hons) Advertising programme of The Technological and Higher Education Institute of Hong Kong. He is now a chairman of the Chartered Society of Designers (Hong Kong), and one of the board of directors of the Hong Kong Design Centre.
As Dr Cheung is a tri-role design professional, he is able to view graphic design from three perspectives – design industry, design education and government policy on design. Inspired by the encounters through his diverse career, he focuses his research on ‘the transitional period of graphic design graduates moving from academia to professional practice in Hong Kong, as well as the development of graphic design professionalism’.