Department of Design

Academic Staff

Ms YANG Mei King, Maymayking

Assistant Professor

Graduated in HK PolyU, May had been working in various 4As Advertising Agencies including Ogilvy & Mather Direct, and Bates Advertising. Right after the 1997 handover, May had decided to widen her exposure and joined Bates, Beijing to open their first branch in China. She returned to Hong Kong and started her own brand Maymayking, selling her creation and selected items. Active in exhibition and trade show promoting her own brand, all experience path her way as an educator in Advertising Design. She was also the awardee of New Talents of Ambiente, Germany 2008 & regarded as 10 best shop of Style Shopping, Page One 2006.

TEACHING AREAS

Typography
Semiotic
Art Direction and Aesthetics
O2O Advertising Strategy
Graduation and Start-up Project

ACADEMIC QUALIFICATIONS

Master Degree in Design Practices, School of Design, Hong Kong Polytechnic University

Bachelor of Arts in Graphic Design, Swire School of Design, Hong Kong Polytechnic

PROFESSIONAL QUALIFICATIONS & PUBLIC SERVICES

Full Member, The Chartered Society of Designer (UK)

EMPLOYMENT

Teaching Fellow, Technological Higher Education Institute of Hong Kong

Founder & Creative Director, Maymayking Design Workshop

Visiting Lecturer, Associate of Arts in Digital Visual Design, City University of Hong Kong

Senior Art Director, Bates Advertising, Beijing, Greater China

Art Director, Bates Advertising, Hong Kong

Ogilvy & Mather Direct

Live Communications

DESIGN AWARDS

2008	New Talents, Ambiente, Germany
2006	10 Best Shops, Style Shopping, Page One

RESEARCH INTERESTS

Competition-Based Learning
Creative Conscience
Design Sustainability
Design Entrepreneur and Branding
Craftsmanship and Aesthetics

ACADEMIC PUBLICATIONS, PUBLIC LECTURES & EXHIBITIONS

Publications

Lam, K., Kwok, Y.Y., Wong, K. Y., Yang, M. K. (2020), Exploring the Effects of Sustainability-Themed Branding Initiatives on Gen-Z Diners' Willingness to Patronize, Presentation for International Conference on Sustainable Design and Environment (ICSDE 2020), Hong Kong.
Lam, K., Yang, M. K. (2019). Effects of In-class Competition-based Assessment on Learning Motivation and 21st Century Competencies of Asian Students Studying for Vocationally-Oriented Degrees. Presentation for Education 4.0: Applied Degree Education and the Future of Work. International Conference on Applied Education, Technology and Innovation (THEi AETI 2019), Hong Kong.
Lam, K. Yang, M. K. (2019). In-class Competition-based Assessment for Effective Learning. Poster Presentation for Human Factors in Communication of Design. 10th International Conference on Applied Human Factors and Ergonomics (AHFE 2019), Washington.
Yang, M. K. (2018). “Enhancing Advertising Student Performance with Competition-Based Learning.” International Conference on Open and Innovative Education, ICOIE, Hong Kong, 2018

Conference

“Enhancing Advertising Student Performance with Competition-Based Learning.” International Conference on Open and Innovative Education, ICOIE, Hong Kong, 2018

Public Speech, Lectures & Exhibitions

HK-SZ Cultural and Creative Industries Forum of HKFDA, Speaker, Topic: Competition-based Learning in Advertising, 2019
“Designers: Balance Your Left/Right Brain Like a Balance Sheet”, Speaker for Case studies: Government scheme recipients and crowd funding successes, THEi, Hong Kong, 2018
Guest Speaker for Design Thinking Seminar, Junior Achievement Hong Kong, 2017
Invited Artist, "My Good Old Days", Art Work for H.A.D. Hulu Culture and Jockey Club, 2016
Invited Artist, "She Rocks", Projection Artwork for Backtory, Hulu Culture, 2015
Mentor of CNY Tiger-Head Hat for Tot Workshop, PMQ X Hulu Culture, 2015
Invited Artist, "Hakka", Art Work for H.A.D., Hulu Culture And Jockey Club, 2013
Mentor of Tee To Bag Workshop, Design To Power Of HKDC, 2008