Dr LEE Liane
Doctor of Philosophy, Macquarie University, Australia
|2004||MBA: Macquarie Graduate School of Management, Macquarie University|
|1997||Bachelor of Arts (Psychology) & Bachelor of Business (Marketing), Monash University|
|2013-2014||Part-time lecturer, Introduction to Public Relations and Advertising and Social Services Marketing and Communications, Hong Kong Baptist University|
|2012-2014||Part-time lecturer, Financial Communications and Promotions, City University of Hong Kong|
|2011-2013||Chief Operating Officer, Hui Xiang Group|
|2006-2011||Director, Private Banking/Director, Booking Centre and Business Development, Private Banking/Senior Manager, Strategy and Implementation, Private Banking/Senior Manager, Product Development – Liabilities, Small Medium Enterprises, Standard Chartered Bank (HK) Limited|
|Manager, Deposit Portfolio, Banking Services/Assistant Manager, Deposit Products, Interest Rate De-regulations/Assistant Division Manager, Trade Services/Loaned Executive, The Community Chest/Personal Relationship Manager, General Banking Facilities, HSBC (HK)|
2004-2005, Deputy representative of the Hong Kong Monetary Authority and Hong Kong Association of Banks Renminbi Working Taskforce and Deposit Protection Scheme Taskforce
2004-current, CERTIFIED FINANCIAL PLANNERCM, Institute of Financial Planners of Hong Kong
Lee, L.W.Y., Yip, S.C. & Chan, K. (2017, June). Press co-creation behavior: Conceptualization and Scale Development. Paper to be presented at the annual conference of International Public Relations Symposium, Bled, Slovenia, 30 July - 1 July
Lee, L. & Chan, K. (2017) Practices of CSR in China and Hong Kong, In Diehl, S., Karmasin, M., Mueller, B., Terlutter, R., and Weder, F (Eds). Handbook of Integrated CSR-Communication, (pp.317-341), Switzerland: Springer
Lee, L.W.Y. and Tang, Y. (2015, October) Guanxi as a Relationship Commitment and Loyalty Behaviour: A Study of Chinese Banking Customers. International Conference of Asian Marketing Association in Japan, 30 October - 1 November
Lee, L.W.Y (2015) “How does listed company handles negative news? China Minzhong Food vs West China cement”, In Chan, K. and Tsang, L. ed., Public Relations and Crisis Management.: City University Press Hong Kong.
Lee, L. W. Y. & Tang, Y. (2014, December) Guanxi and Chinese Brand Loyalty, ANZMAC conference, Dec 1-3.
Lee, L. W. Y. (2013). The Mickey Mouse aura. In: Quester, P. G., Pettigrew, S., Kopanidis, F., Hill, S. R. and Hawkins, D. I. eds. 2013. Consumer Behaviour, Implications for Marketing Strategy. 7th ed. Sydney: McGraw Hill, Australia, p. 366.
Lee, L. W. Y. (2013). 'Can-Do Hong Kong Spirit' - changing the perception of insurance. In: Quester, P. G., Pettigrew, S., Kopanidis, F., Rao, S. and Hawkins, D. I. eds. 2013. Consumer Behaviour, Implications for Marketing Strategy. 7th ed. Sydney: McGraw Hill Australia, p. 256.
2017 – current. Professional advisor Business Advisor for Hong Kong Youth Talent Institute (HKYTI), a social enterprise ran by the Evangelical Lutheran Church of Hong Kong , to support their application for “Enhancing Self-Reliance” funding scheme offered by Home Affairs Department, HKSARG
2014-2016. Professional Volunteer, provide social marketing strategic planning services for Asia Value Partners
2015. Professional Volunteer, provide strategic marketing planning services for business development of the elderly centre. Tung Wah Hospital Group (Elderly Section) - Henry G Leong Community Support Centre
2014-2015. Professional Volunteer, provide social marketing strategic idea generation services for Social Ventures HK