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Department of Design

Academic Staff

TEACHING AREAS

  • Advertising and Marketing Principles
  • Effective Branding and Consumer Behaviour
  • Design Thinking
  • PR and Event Planning
  • Copywriting
  • Design Studio

QUALIFICATIONS

Master of Business Administration, The University of Hong Kong

BBA (Hons) in Marketing, City University of Hong Kong

 

 

EMPLOYMENT

Teaching Fellow, Technological and Higher Education Institute of Hong Kong

Marketing Manager, Forevermark Hong Kong – DeBeers Group

Product Manager, ESTĒE LAUDER (H.K.) LTD

Assistant Marketing Manager, Advertising Department, FANCL

Assistant Product Manager, shu uemura Hong Kong, L’ORÉAL HONG KONG LTD

PROFESSIONAL QUALIFICATIONS

Member, Hong Kong Institute of Marketing (HKIM)

RESEARCH PUBLICATIONS AND PRESENTATIONS

  • Publication:

    Kit Yin Emmy Wong, and Chigaeva-Heddad, S. 2018. Academic research in vocationally-oriented higher education: Perspectives from teaching staff. In Proceedings of The Asian Conference on Education. Tokyo, Japan: IAFOR. Available at https://papers.iafor.org/submission43087/.

     

    Wong, E.K.Y., Kwok, R.Y.K. (2022). Applying Hybrid Mode in Different Pedagogical Approaches on Design-Related Tertiary Education Programmes in Hong Kong. In: Hong, C., Ma, W.W.K. (eds) Applied Degree Education and the Future of Learning. Lecture Notes in Educational Technology. Springer, Singapore. https://doi.org/10.1007/978-981-16-9812-5_10

     

  • Conference Presentations:

    Exploring the Effects of Sustainability-Themed Branding Initiatives on Young Diners' Willingness to Patronize. ICSDE 2020 - International Conference on Sustainable Design and Environment, online from Hong Kong, 6 Aug 2020

     

    Advertising Education in Hong Kong: Perspectives from Industry Experts. The 7th European Conference on Media, Communication & Film, online from London, UK, 24-26 Jul 2020

     

    Learning Outcomes of Design-streamed Students and Management-streamed Students in A Combined Design Thinking Class. AETI 2019 - International Conference on Applied Education, Technology and Innovation Conference, Hong Kong, 16-18 Apr 2019.

     

    Academic research in vocationally-oriented higher education: Perspectives from teaching staff (with Chigaeva-Heddad, S). The Asian Conference on Education, IAFOR, Tokyo, Japan, 13-15 Oct 2018.

     

  • Conference Proceedings:

    Wong, E.K.Y. and Chigaeva-Heddad, S. (2018). Academic research in vocationally-oriented higher education: Perspectives from teaching staff. In Proceedings of The Asian Conference on Education. Tokyo, Japan: IAFOR. Available at https://papers.iafor.org/submission43087/.