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Department of Design

Academic Staff

TEACHING AREAS

  • Digital Marketing
  • Interactive Advertising
  • Sensory Marketing
  • Branding
  • Consumer Behavior
  • Media Morality

 

ACADEMIC QUALIFICATIONS

2018 to present Doctoral Student, Doctor of Hospitality & Tourism Management, The Hong Kong Polytechnic University
2014 Master of Science in Electronic Commerce & Internet Computing (with Credit), The University of Hong Kong
1997 Bachelor of Business Administration, The Open University of Hong Kong

PROFESSIONAL QUALIFICATIONS & PUBLIC SERVICES

  • Full Member, Chartered Institue of Linguists (UK)

EMPLOYMENT

Teaching Fellow, Technological Higher Education Institute of Hong Kong
E-Commerce Director, Miramar Travel Ltd
Business Development Director, Worldspan HK / TicTas
Sales & Marketing Manager, Macao Dragon Company Limited
And more than 10 years' experience across e-commerce, credit card, travel membership sectors

 

PROFESSIONAL SERVICES

  • Co-opted Member, Diploma of Vocational Baccalaureate Programme Board, Youth College International 

RESEARCH INTERESTS

  • Experience Design
  • Consumer / Tourist Behaviour
  • Digital Experiential Marketing
  • Vocational / Design Education
  • Sustainability

RESEARCH PUBLICATIONS AND PRESENTATIONS

  • Lam K, Yang M K (2019). Effects of In-class Competition-based Assessment on Learning Motivation and 21st Century Competencies of Asian Students Studying for Vocationally-Oriented Degrees. Presentation for Education 4.0: Applied Degree Education and the Future of Work. International Conference on Applied Education, Technology and Innovation (THEi AETI 2019), Hong Kong.
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  • Yang M K, Lam K (2019). In-class Competition-based Assessment for Effective Learning. Poster Presentation for Human Factors in Communication of Design. 10th International Conference on Applied Human Factors and Ergonomics (AHFE 2019), Washington.