Skip to content
Skip Start

Department of Business Management

Academic Staff

QUALIFICATIONS

  • PhD student in Communication Studies, Hong Kong Baptist University
  • M.A. in Communication, Hong Kong Baptist University
  • B.A. in Advertising, Xi'an International Studies University

EMPLOYMENT

2016 - Present 

Teaching Fellow, Technological and Higher Education Institute of Hong Kong

2012 - 2016 New Media Executive, Hong Kong Trade Development Council
2012 Editor, Retail Banking Magazine (Shenzhen)

 

RESEARCH INTERESTS

  • Public Relations

  • Online Communication
  • Advertising
  • Online Interpersonal Communication

PUBLICATIONS

  • Fei Fan. (2018). Are Online Influencers Trustworthy? The Virtual Audience’s Response to Online Influencers’ Endorsement in China, World of Media, 3, 5-25. DOI: 10.30547/worldofmedia.3.2018.1

  • Fei Fan. (2018). From Employers’ Perspective: Do Public Relations- and Marketing-related Internship Programs Matter in Job Hunting Context? Conference paper presented in poster format at the IIBG 2018 Annual Academia-Industry Exchange: “Conference on Ethics, Responsible Business and Sustainable Development: Challenges and Opportunities for Transformation and Growth”, Hong Kong.
  • Fei Fan. (2018). Are Online Influencers Trustworthy? The Virtual Audience’s Response to Online Influencers’ Endorsement in China. Conference paper presented at the annual conference of the International Association for Media and Communication Research (IAMCR 2018), Eugene, Oregon, United States.
  • Youzhen Su & Fei Fan. (2018). Motivations, Perceived Efficacy and Pro-environmental Behavioral Intentions: A Case of the Ant Forest Use. Conference paper presented at the annual conference of the International Association for Media and Communication Research (IAMCR 2018), Eugene, Oregon, United States.
  • Fei Fan & Kara Chan. (2017). Young Consumers’ Responses to Personal Loan Commercials. Conference paper presented at the 16th International Conference on Research in Advertising (ICORIA) 2017, Ghent, Belgium.
  • Fei Fan. (2017). WeChat Marketing Case Study: Social Media Communication Model and Message Strategy. Conference paper presented at RIDCH Conferences 2017-- Conference on Digital Humanities 2017: "Digitization of the Humanities and New Ways of Teaching" and Conference on Digital Culture 2017: "Digital Art, Design and Advertising", Hong Kong.
  • Fei Fan. (2016). 社交媒體傳播模式及行銷策略 ——微信互動之行銷新體驗. Conference paper presented at 1st Annual Conference of the Public Relations Society of China and 9th International Forum on Public Relations & Advertising, Hong Kong.
  • Kara Chan & Fei Fan. (2015). How Consumers Perceive Environmental Advertising in the Banking Context, Asian Journal of Business Research, (5)1, 69-82. 

PROFESSIONAL MEMBERSHIP

The International Association for Media and Communication Research

PROFESSIONAL SERVICES

2017-now

Reviewer for the International Conference on Research in Advertising (ICORIA)

2017

Session Chair for the 16th International Conference on Research in Advertising (ICORIA)