Alice Chu is currently the Associate Professor and Programme leader of BA (Hons) in Fashion Design. Alice has dedicated in fashion education for over 20 years, having taught from undergraduate to postgraduate level and supervised MA and PhD theses. Before joining THEi in 2015, she was the first specialism leader in Fashion Retailing of the BA programme at the Institute of Textiles and Clothing, the Hong Kong Polytechnic University, and also served as the Chairman of its Fashion Business subject panel. Alice has a lot of experience in teaching, curriculum development, programme leadership, research and consultancy in fashion. Her publications include book chapters, papers in major peer-reviewed journals and international academic conferences. Prior to be part of the academia, she worked as a senior management executive in various local and global fashion firms overseeing the expansion of their businesses in Hong Kong, China and beyond.