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设计学系

教学人员

TEACHING AREAS

  • Branding
  • Consumer Behavior
  • Interactive Advertising
  • Multi-sensory Marketing

ACADEMIC QUALIFICATIONS

2018 to present Doctoral Student, Doctor of Hospitality & Tourism Management, The Hong Kong Polytechnic University
2014 Master of Science in Electronic Commerce & Internet Computing (with Credit), The University of Hong Kong
1997 Bachelor of Business Administration, The Open University of Hong Kong

PROFESSIONAL QUALIFICATIONS & PUBLIC SERVICES

  • Full Member, Chartered Institue of Linguists (UK)

EMPLOYMENT

Teaching Fellow, Technological Higher Education Institute of Hong Kong
E-Commerce Director, Miramar Travel Ltd
Business Development Director, Worldspan HK / TicTas
Sales & Marketing Manager, Macao Dragon Company Limited
And more than 10 years' experience across e-commerce, credit card, travel membership sectors

RESEARCH INTERESTS

  • Competition-Based Learning
  • Creative Conscience
  • Design Sustainability
  • Design Entrepreneur and Branding
  • Craftsmanship and Aesthetics