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Bachelor of Arts (Honours) in Digital Advertising

Bachelor of Arts (Honours) Digital Advertising

Programme Structure

This is a credit-based programme, which students will normally complete over 4 years (in 8 semesters). Students are required to take 129 credit points with modules as shown below and an Industrial Attachment module for work-integrated learning. To encourage lifelong learning in general, and to provide students with greater flexibility, the programme will be offered through a credit-based module accumulation system with a multi-entry and multi-exit structure.

 

     Year 1:      Year 2:
  • Advertising and Marketing Principles
  • Interface Design
  • Media Aesthetics
  • Modern Cinematography and Virtual Reality
  • Semiotics
  • Storytelling
  • Types & Images
  • GE Core Module: English for Academic Studies 1
  • GE Core Module: Chinese 1
  • GE Core Module: Creativity & Innovation in Society
  • Animation
  • Consumer Behaviour to Conversion Strategy
  • Copywriting and Content Strategy
  • Corporate Identity and Branding
  • Media Morality
  • M-Commerce and Social Media Strategy
  • Programme Elective 1
  • GE Core Module: Technology, Society & Work
  • GE Core Module: Entrepreneurial Mindset
  • GE Elective Module 1
  • Work-integrated Learning

 

 

    Year 3:     Year 4:
  • Data Analytics, ROI & Reporting
  • Design Studio in Digital Era 1
  • Design Studio in Digital Era 2
  • Digital Marketing
  • Programme Elective 2
  • GE Core Module: English for Academic Studies 2
  • GE Core Module: English for Professional Purposes
  • GE Core Module: Chinese 2
  • GE Elective Module 2
  • Crowdsourcing & Platform Business
  • Design Management
  • Design Studio in Digital Era 3
  • Dissertation 1
  • Dissertation 2
  • Final Design Studio
  • Programme Elective 3
  • GE Elective Module 3
  • GE Elective Module 4

 

 

    Programme Electives: 
  • Web Design
  • 3D Visualisation
  • Virtual Reality Game Design
  • Strategy in Human Senses
  • Art Direction in Photographic Media
  • Interdisciplinary Design Collaboration
  • Digital Transformation
  • Mobile and Social Media Advertising