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Faculty of Design and Environment

Bachelor of Arts (Honours) in Advertising

Bachelor of Arts (Honours) Advertising

Programme Structure

This is a credit-based programme, which students will normally complete over 4 years (in 8 semesters). Students are required to take 132 credit points with modules as shown below and an Industrial Attachment module for work-integrated learning. To encourage lifelong learning in general, and to provide students with greater flexibility, the programme will be offered through a credit-based module accumulation system with a multi-entry and multi-exit structure.

 

 Year 1:  Year 2:
  • Advertising & Marketing Principles
  • Design Thinking
  • Interface Design
  • Storytelling
  • Videography
  • Semiotic
  • Types & Images
  • Media Aesthetics
  • GE Core Module: English for Academic Studies 1
  • GE Core Module: Chinese 1
  • GE Core Module: Creativity & Innovation in Society
  • Corporate Identity & Branding
  • Interactive Advertising
  • Copywriting
  • Games & Interactivity
  • Consumer Behaviour
  • Media Morality
  • Animation OR Character Design for Branding
  • Web Design OR Branding in the Movies
  • GE Core Module: Technology, Society & Work
  • GE Core Module: Entrepreneurial Mindset
  • GE Elective Module 1

Remark : Students are required to take the Work-integrated Learning module upon completion of Year 1 curriculum.

 

 Year 3:  Year 4:
  • Digital Marketing
  • Design Studio 1
  • Design Studio 2
  • Collaborative Project
  • Controversial Advertising OR Strategy in Human Senses
  • GE Core Module: English for Academic Studies 2
  • GE Core Module: English for Professional Purposes
  • GE Core Module: Chinese 2
  • GE Elective Module 2
  • Design Studio 3
  • Design Management
  • Final Design Studio
  • Dissertation 1
  • Dissertation 2
  • Mobile & Social Media Advertising 
  • Public Relations & Event Planning OR Green Propaganda
  • GE Elective Module 3
  • GE Elective Module 4