Programme Structure
This is a credit-based programme, which students will normally complete over 4 years (in 8 semesters). Students are required to take 132 credit points with modules as shown below and an Industrial Attachment module for work-integrated learning. To encourage lifelong learning in general, and to provide students with greater flexibility, the programme will be offered through a credit-based module accumulation system with a multi-entry and multi-exit structure.
| Year 1: |
Year 2: |
- Advertising & Marketing Principles
- Design Thinking
- Interface Design
- Storytelling
- Videography
- Semiotic
- Types & Images
- Media Aesthetics
- GE Core Module: English for Academic Studies 1
- GE Core Module: Chinese 1
- GE Core Module: Creativity & Innovation in Society
|
- Corporate Identity & Branding
- Interactive Advertising
- Copywriting
- Games & Interactivity
- Consumer Behaviour
- Media Morality
- Animation OR Character Design for Branding
- Web Design OR Branding in the Movies
- GE Core Module: Technology, Society & Work
- GE Core Module: Entrepreneurial Mindset
- GE Elective Module 1
|
Remark : Students are required to take the Work-integrated Learning module upon completion of Year 1 curriculum.
| Year 3: |
Year 4: |
- Digital Marketing
- Design Studio 1
- Design Studio 2
- Collaborative Project
- Controversial Advertising OR Strategy in Human Senses
- GE Core Module: English for Academic Studies 2
- GE Core Module: English for Professional Purposes
- GE Core Module: Chinese 2
- GE Elective Module 2
|
- Design Studio 3
- Design Management
- Final Design Studio
- Dissertation 1
- Dissertation 2
- Mobile & Social Media Advertising
- Public Relations & Event Planning OR Green Propaganda
- GE Elective Module 3
- GE Elective Module 4
|
