Faculty of Design and Environment

Bachelor of Arts (Honours) in Advertising

Bachelor of Arts (Honours) Advertising

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Programme Structure

This is a credit-based programme, which students will normally complete over 4 years (in 8 semesters). Students are required to take 132 credit points with modules as shown below and an Industrial Attachment module for work-integrated learning. To encourage lifelong learning in general, and to provide students with greater flexibility, the programme will be offered through a credit-based module accumulation system with a multi-entry and multi-exit structure.

Year 1:	Year 2:
Advertising & Marketing Principles Design Thinking Interface Design Storytelling Videography Semiotic Types & Images Media Aesthetics GE Core Module: English for Academic Studies 1 GE Core Module: Chinese 1 GE Core Module: Creativity & Innovation in Society	Corporate Identity & Branding Interactive Advertising Copywriting Games & Interactivity Consumer Behaviour Media Morality Animation Web Design GE Core Module: Technology, Society & Work GE Core Module: Entrepreneurial Mindset GE Elective Module 1

Remark : Students are required to take the Work-integrated Learning module upon completion of Year 1 curriculum.

Year 3:	Year 4:
Digital Marketing Design Studio - Communication Strategy Design Studio - Advertising Strategy Collaborative Project Controversial Advertising OR Sensory Experience Design OR Art Direction in Photographic Media GE Core Module: English for Academic Studies 2 GE Core Module: English for Professional Purposes GE Core Module: Chinese 2 GE Elective Module 2	Design Studio - New Media Campaign Design Management Final Design Studio Dissertation 1 Dissertation 2 Mobile & Social Media Advertising Public Relations & Event Planning OR Green Propaganda GE Elective Module 3 GE Elective Module 4