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Faculty of Management and Hospitality

Bachelor of Arts (Honours) in Public Relations and Management

Bachelor of Arts (Honours) Public Relations and Management

FacultyFaculty of Management and Hospitality

DepartmentDepartment of Business Management

Programme NameBachelor of Arts (Honours) in Public Relations and Management

Programmme CodeMH125105 (Application via VTC Web-based Admissions System)

Mode, Year of Study Accepting Entry & Duration of StudyFull-time: 4 Years (Year 1 Entry) / 2 Years (Year 3 Entry)

Medium of InstructionEnglish 

Venue(s)Programme core modules conducted at Chai Wan campus and some General Education (GE) elective modules on other campuses

 

 

Qualifications Framework

Bachelor of Arts (Honours) in Public Relations and Management is recognised under the QF
QF Level: 5

QR Registration No.: 15/000747/L5

Registration Validity Period: 01/09/2015 to 31/08/2020

 

Programme Aims

This Programme aims to enable students to develop into public relations specialists with a solid foundation in public relations and reputation management abilities, supplemented by competence in marketing and management skills, to serve the manpower needs of the local and regional public relations industry.

Career Prospects

Graduates can pursue their careers in public relations, corporate communications, mass media advertising and marketing and event management for profit and non-profit organisations.  Employment opportunities include executive positions in, but not limited to public relations, advertising, corporate communications, marketing, media planning and buying, media sales and marketing, investor relations, publicists, customer relations, community relations, copywriting, translation and corporate brand management.

Professional Recognition

Hong Kong Public Relations Professionals’ Association Limited (PRPA), Hong Kong Institute of Marketing (HKIM) and The Hong Kong Advertisers Association (HK2A) and Hong Kong Association of Interactive Marketing (HKAIM) accept Public Relations and Management students as student members.

Entrance Requirements

Entrance Requirements for Year 1:

Please refer to the General Entrance Requirements for details. 

 
Programme-specific Requirements :
1. For HKDSE, a maximum of two Applied Learning (ApL) subjects can be counted for admission purpose.  Relevant ApL subjects include: Public Relations and Advertising, Marketing in Global Trade, Multimedia Entertainment Studies, Events Planning and Operation, Image Design, Applied Business Research, Interior Design, Computer Game and Animation Design, Financial Markets and Operations, Fashion and Image Design, The Essentials of Dramatic Arts, Magazine Editing and Production, New Media Communication Strategies, Entrepreneurship for SME, Marketing and Online Promotion, Exercise Science and Health Fitness, Electrical and Energy Engineering, Computer Forensic Technology, Film and Video Studies / Film and Video, Accounting in Practice, Pâtisserie and Café Operations, Animal Care, Jewellery and Accessories Design and Practical Psychology.
2. Applicants may be required to attend an interview with an original work portfolio.

 

Entrance Requirements for Year 3:

Higher Diploma OR equivalent sub-degree qualifications/studies in a relevant area of study.
Remarks:

  1. Additional core modules are required (with fee charged) for sub-degree graduates according to the educational background of individuals.
  2. All applicants are screened and selected by an Admission and Interview Panel. All interviews are conducted in English.
  3. For enquiry please contact Faculty of Management and Hospitality (Telephone No: 3890 8222).

 

Hong Kong Institute of Vocational Education (IVE)

Interdisciplinary Programme

  • IU114001 Public Relations and Digital Communication

 

Business Administration

  • BA114034 Digital Marketing
  • BA114037 Real Estate and Property Management
  • BA124004 Airfreight Management and Global Logistics 
  • BA124002 Business Administration
  • BA124008 Corporate Administration 
  • BA124009 Law and Administration 
  • BA124010 Banking and Finance 
  • BA124012 Human Resource Management 
  • BA124020 Event Marketing and Promotion 
  • BA124025 Global Purchasing and Supply Management 
  • BA124026 Marketing Management 
  • BA124030 Advertising and Marketing Communications 
  • BA124035 Retail and e-Tail Management 
  • BA124036 International Business Management with Languages (Japanese/Korean/Spanish) 

 

Hotel, Service and Tourism Studies

  • HT124008 International Hospitality and Tourism Management 
  • HT114002 Tourism and MICE 
  • HT124007 Airport Operations Management 

Community College of City University

  • Associate of Arts in Translation and Interpretation 
  • Associate of Arts in Bilingual Communication Studies
  • Associate of Business Administration (Marketing) 

School of Continuing and Professional Studies, The Chinese University of Hong Kong

  • Higher Diploma Programme in Applied Translation Studies 

College of International Education, Hong Kong Baptist University 

  • Associate of Arts (Concentration Studies: Marketing)
  • Associate of Arts (Creative Communication) 

School of Continuing Education, Hong Kong Baptist University 

  • Advanced Diploma in Business (Marketing) 

HKUSPACE Community College 

  • Higher Diploma in Public Relations and Corporate Communications
  • Higher Diploma in Business / Associate of Business Administration / Higher Diploma in Business Management
  • Higher Diploma in Tourism and Events Management

Hong Kong Communication Art Centre

  • BTEC Higher National Diploma in Business BTEC

PolyU Hong Kong Community College (HKCC)

  • Associate in Business (Hospitality Management)
  • Associate in Public Relations and Communication

Tuition Fee

  • The tuition fees are charged according to the number of credit points taken during a semester.
  • The tuition fee for academic year 2019/20 is $2,530 per credit point for both Year-1 Entry and Year-3 Entry.  Tuition fees are subject to annual reviews.