New Key Visual for AY21/22
THEi’s Brand, Marketing and Communication Office has again collaborated with the Advertising programme’s Year 3 students to design a new key visual for the upcoming Academic Year 2021/22.
Chosen from over 10 teams of BA(Hons) in Advertising students, the winning design takes on a futuristic theme and a bold statement of “I am Future-Ready”. In addition to receiving a scholarship as an award, the winning team had the opportunity to work with a professional designer house in the artwork creation process, including modelling, photoshooting and post production editing.
The new design is being featured in various platforms of THEi’s summer round promotion, including a mega size billboard in Mongkok along Nathan Road and the TV wall outside Sogo, Causeway Bay, a prime commercial district.