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Elective Modules

General Education Elective Modules

Module Information for GE Elective Modules to be offered in Summer Semester, AY 2020/21

 

GEE5101 Effective Branding & Consumer Behaviour 

(Offered by Faculty of Design and Environment)

 

This module aims to introduce the forces that shape the value systems of the society and individuals leading to different consumer behaviours in the socio-cultural context of a globalised world. It also aims to develop students’ awareness of effective branding in the marketplace. On completion of this module, students are expected to be able  to apply the concept of consumer decision making process for the contemporary issues in global markets; perform research on consumer consumption and brand implication; and analyse and propose appropriate solutions for branding by identifying the specific issues relating to lifestyle segmentation of target.

 

The following topics/areas will be covered:

  1. Introduction to Consumer Behaviour
  2. Research Methodology
  3. Individual Determinants of Consumer Behaviour
  4. Environmental Influences on Consumer Behaviour
  5. Lifestyle Segmentation
  6. Situations and Decision Making
  7. Branding

 

 Assessment Methods

 

Component

Critique

Project

Report

No. of assessment

1

1

1

Weighting as a % of module mark

30%

50%

20%

 

 

 

GEE5106 Tree Safety Inspection & Climbing

(Offered by Faculty of Design and Environment)

 

This module helps students to build a fundamental knowledge to tree risk assessment and safe climbing of industrial standards. It includes lecture, tutorial and practical sessions. Student should be physically fit for outdoor activities, and is required to submit a signed health declaration form after adding the module. The registration will be rejected if the health declaration form is not submitted via Moodle within 2 days after adding the module.

 

30-hour (5 whole days) tutorial and field practical will be conducted in Tree Climbing Centre in Ma Wan and/or Yuen Long, thus there will be transport cost and lunch fee incurred. Suitable outdoor clothing, shoes and gloves should be worn during outdoor field practical sessions.

 

The following topics/areas will be covered:

  1. Tree risk assessment
  2. Climbing gear inspection
  3. Climbing techniques and procedures
  4. Emergency response

 

 Assessment Methods

 

Component

Individual Assignment

Group Project

Individual Practical Assessment

No. of assessment

1

1

1

Weighting as a % of module mark

40%

30%

30%

 

 

 

GEE5107 Land Art

(Offered by Faculty of Design and Environment)

 

This module aims to introduce students to different applications of land art through local and overseas case studies. Innovative works by renowned artists around the world are showcased, emphasising the importance of expanding creativity and artistic expression in conceptualising land art.

 

On completion of this module, students are expected to be able to articulate the different aspects and principles of land art and their application to specific sites in the environment, critically appraise land art with reference to well-recognised examples, articulate the significance of and correlations between design creativity and artistic expression across different cultures, devise innovative land art by understanding and applying land art theories.

 

The following is an outline of the topics and assignments for this module:

 

1. Introduction of land art – definition and elements:

  • Emergence of land artists from 1940s to present
  • Emergence of innovative interdisciplinary land artists and designers

 

2. Selection of land art and landscape architectural design approaches:

  • Detailed analysis of artists’ and designers’ design concepts and processes
  • Detailed study of land art as pure visual element or as memorial from sculpture to large-scale memorial

 

3. Record and generate land art ideas:

  • Illustrate understanding of land art through recording – photographs, photo montages; sketches etc.
  • In class exercises to creatively replicate working process of artists.

 

The percentage contributions of the different assessment items to the overall module assessments are:

 

Component

Individual Assignment: Sketchbook

Group Project: Report: In- class workshops

Group Project: Report: In- class workshops

No. of assessment

1

1

1

Weighting as a % of

module mark

    20%

30%

50%

 

 

 

GEE5205 Self-marketing & Personal Branding

(Offered by the Faculty of Management and Hospitality)

 

The primary purpose of this module is to provide students with an introduction to the principles of self-marketing and personal branding while also drawing on marketing and branding practices of leading brands.  It also provides conceptual, practical and ethical considerations on how to market and brand an individual effectively.

 

Studying the module will allow students to:

  • synthesize the theories of marketing and branding to conduct a self-audit;
  • apply marketing and public relations strategies to personal development and future career development with ethical considerations; and
  • critically select and manage information, develop and present arguments on marketing and branding issues

 

The key contents of the module may include the following:

  • Introduction to personal marketing;
  • Personal Ethics and Morals;
  • Personal Branding and visibility;
  • Personal marketing plan and self-evaluation;
  • Public speaking;
  • Reputation management; and
  • Challenges of the Online environment

 

Assessment Methods

 

Assignments                : 30%

Written Test                  : 30%

Group Project               : 40%

 

 

 

GEE5206 The Tourism Industry in Hong Kong

(Offered by Faculty of Management and Hospitality)

 

The tourism sector is one of the major pillars of the economy of Hong Kong. In addition to economic impacts, other impacts related to social and cultural issues also affect Hong Kong as the host destination. This module intends to build a stronger understanding about the nature of tourism by focusing on tourism planning and development and various impacts of tourism on Hong Kong’s economy, culture, society and environment. Effective methods of counteracting negative impacts are examined with reference to case studies.

 

Assessment Methods

 

Individual Assignment                               : 30%

Test                                                            : 30%

Group Project and Presentation                 :40%

 

 

 

GEE5313 Buildings & Infrastructures Appreciation

(Offered by Faculty of Science and Technology)

 

This module aims to provide an overview of buildings and infrastructures. The module introduces general engineering concepts and aesthetics of various buildings and infrastructures, as well as their relevant uses and social status, to build up the students’ own perspective in building and infrastructures. Students will learn the infrastructure developments in Hong Kong since 1960’s started from the new town development, water reservoirs and Lion’s Rock Tunnel to the 10 major infrastructure projects in 2010’s. Furthermore, students will learn different forms of infrastructures, and how to appreciate the buildings and infrastructures in the aspects of functions and aesthetics. The module also intends to cultivate the students’ awareness of the social status of the infrastructures.

 

Assessment Methods

 

Component

Individual Reflective Journals

Group Project

 

 Group Presentation

No. of Assessment

2

1

1

Weighting as a % of module mark

55%

30%

15%

 

# The percentage contributions of the different assessment items to the overall module assessments.

 

 

 

GEE5318 Food & Agriculture

(Offered by Faculty of Science and Technology)

 

This module aims to introduce the basic principles and best practices of different food agricultural systems. It provides specialist skills and knowledge about the most important issue related to food and agriculture, special emphases are on traditional cultivation, organic farming, vertical farming and hydroponic farming. It will enhance students’ understanding of the whole processes and critical concerns in cultivation techniques from seed to harvest. The module will be suitable for students from various disciplines, who are interested in sustainable agriculture and particularly for whom will engage in horticulture, landscape, catering, gastronomy, organic food growing, processing and production.

 

No examination and the percentage contributions to the overall module assessment are:

 

  • Field Work Log:                                          20%
  • Test:                                                            30%
  • Group Report and Presentation:                 50%

 

# the module is taught in English (for theory), supplemented with Cantonese in field work

 

 

 

GEE5414 Making Sense of Our World: Selected Topics in Sociology

(Offered by School of General Education and Languages)

 

This module is designed to inspire students to systematically and critically understand our world, human experience and various social issues through sociological perspectives and concepts. It aims at enabling students to make sense of human behaviours in the society, to discern the social relationship and interaction, and to comprehend the contemporary world.

 

The following areas/topics will be covered:

 

Sociology and Our World

Socialisation and Self Development

Social Mobility

Social Culture

Races, Ethnicity, and Minority Groups

Family and Intimate Relationships

Sexuality and Gender

 

Assessment Methods

 

Component

No. of assessment

Weighting as a % of module mark

Class engagement and participation

N/A

15%

Group Presentation

1

25%

Individual Essay

1

60%

 

 

 

GEE5420 Introduction to French Language & Culture

(Offered by School of General Education and Languages)

 

Bonjour! Do you want to know how to greet in French, or how to introduce or talk more in depth about yourself? This module is designed to present the French language and culture in France and Francophone countries. Beginner’s level French will be taught and topics in French culture will be taught and discussed in English. Students are expected to learn to understand modern France and Francophone countries with multifarious perspectives. As for language, at the end of the course, students are expected to be able to use French at a survival level – be able to talk about oneself, describe people, produce simple sentences using most commonly used verbs and nouns grammatically.

 

The following areas/topics on culture will be covered:

 

  • Key facts and figures about the Francophone world
  • The Eiffel Tower and its history and symbolism
  • The French national flag and its history and symbolism
  • Music appreciation in French
  • French film appreciation
  • Food and wine culture in France
  • France and Quebec and their cultural and linguistic contrasts
  • French influence on English, its history and mechanism
  • French fashion brands and their influence
  • French art appreciation

 

Assessment Methods

 

Component

Classwork

Weighting as a % of module mark

Independent Learning and Participation (in English or French)

 

N/A

10%

Tests on French language

 

  • Written Test 1 (10%)
  • Written Test 2 (15%)
  • Oral Test (15%)

 

3

40%

Individual Essay (on culture)

to be written in English

 

1 25%

Group Presentation on a cultural topic (in English)

 

1 25%

 

*This course will primarily be taught in English and French with occasional explanations given in Cantonese when deemed necessary.

 

 

 

GEE5425 Understanding Hong Kong History & Culture through Heritage

(Offered by School of General Education and Language)

 

This module aims to nurture students’ appreciation on heritage. Through sharing of examples in museum objects and heritage (both tangible and intangible), and a compulsory local study tour, this module articulates the value of heritage in representing humanity within specific historic and cultural context. The module also facilitates students to search for and to interpret “true stories” in Hong Kong society and culture based on tangible and intangible heritage as a primary source. The module also has a mission of arousing students’ awareness of and participation in heritage conservation, there will also be opportunities for them to reflect the possible impacts of urban development, globalization, policies and tourism on heritage conservation with case study.

 

  • Introduction to tangible and intangible heritage
  • Why do we conserve?
  • The parties involved in heritage conservation in Hong Kong and the principles
  • Tangible and intangible heritage in Hong Kong, and their connection with Hong Kong society
  • Challenges faced by heritage conservation in Hong Kong
  • Workshops on oral history, heritage observation and documentation

 

Assessment methods:

 

Component

Weighting as a % of module mark

Active Class Participation

 

10%

In-class Assignments on oral history and heritage documentation

 

15 %

Group Presentation on heritage conservation in Hong Kong

 

25%

Reflective Essay

 

50%

 

Remark:

 

All enrolled students must attend a compulsory local study tour. The tour will take place in one of the 3-hour scheduled lessons. The tentative location of study tour is in Central.